Yes, there has been a lot of talk in the SEO community about the volatility of Google search rankings over the past several days. Some people believe that this is due to a Google algorithm update, while others believe that it is simply due to the increased traffic on Google over Father’s Day weekend.
Barry Schwartz, the owner of Search Engine Roundtable, has been tracking the volatility of Google search rankings and he has noted that it has been “super hot” over the past several days. He has also noted that the chatter in the SEO community has been “heated”.
There are a few possible explanations for the volatility of Google search rankings. One possibility is that Google is rolling out a new algorithm update. Another possibility is that Google is making changes to the way that it weights different factors in its ranking algorithm. It is also possible that the increased traffic on Google over Father’s Day weekend is causing some temporary volatility.
It is difficult to say for sure what is causing the volatility of Google search rankings. However, it is something that SEOs should be aware of. If you are seeing your rankings fluctuate, it may be a good idea to review your website and make sure that it is optimized for search.
Here are some tips for managing your website’s rankings during a period of volatility:
- Don’t panic. It’s normal for rankings to fluctuate, especially during a period of algorithm changes.
- Review your website’s SEO. Make sure that your website is optimized for search and that you are using the right keywords.
- Monitor your rankings. Use a tool like Google Search Console to track your rankings and see how they change over time.
- Be patient. It can take some time for your rankings to stabilize after a period of volatility.