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Field notes from the studio.

Practical, specific writing on what's actually working in marketing and web right now — no listicle padding.

Strategy · 7 min read
SEO vs. PPC in 2026: Which Should Get Your Next Rupee?
Neither channel is "better" — they solve different problems on different timelines. Here's how we decide for clients.
Web Design · 6 min read
Why a 1-Second Delay Is Quietly Costing You Customers
Page speed isn't a developer nice-to-have — it's a conversion-rate lever most teams underuse.
Email Marketing · 8 min read
Five Email Flows That Pay for Themselves in 90 Days
You don't need a large list to make email profitable — you need the right five automations, in the right order.
Web Development · 9 min read
WordPress or Custom PHP? A Framework for Deciding
The honest answer depends on who edits the site day-to-day, not on which technology sounds more impressive.

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Before you go

Questions about this blog.

Roughly twice a month — we'd rather publish something specific and useful than fill a weekly quota.

Yes — send it through the contact page. Several past articles started as a question a client asked us directly.

Not currently. Everything published here reflects what our own team has tested with clients.

The newsletter links to what's published here, plus the occasional note that doesn't become a full article.