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Coastal Goods Co. — rebuilt for both people and search.

+164%
Organic revenue, 6 months
2.1s
Down from 6.4s load time
+58%
Checkout completion rate
140
Keywords reaching page 1

The problem

A fast-growing catalog, a site that couldn't keep up.

Coastal Goods Co. had outgrown its original ecommerce theme. Page speed was crawling, product pages weren't structured for search, and their PPC spend was sending traffic to a checkout flow with a 61% drop-off rate.

What we did

Rebuilt the storefront and the SEO plan in parallel.

  • Custom PHP storefront, no bloated theme layer
  • Technical SEO pass: schema, canonical structure, internal linking
  • Checkout redesigned around a 3-step flow
  • PPC restructured around highest-margin categories

The result

Marketing and site finally pulling the same direction.

Within two quarters, organic traffic and paid traffic were converting at comparable rates for the first time — because both were landing on pages actually built to close the sale.

"We'd been told our site was 'fine' by three agencies. DigitasPro was the first to show us, page by page, exactly what it was costing us."

Marcus Yee
Operations Lead, Coastal Goods Co.

More results

Other engagements, briefly.

Harborline Legal · Website Design
A firm site rebuilt around consult requests
Consult requests +82% in the first quarter post-launch
Field & Farrow · Social Strategy
A content system that outlasted the trends
Engaged audience grew 3.4x over twelve months

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Before you go

Questions people ask about this engagement.

Coastal Goods Co. was a mid-sized ecommerce operation — the approach scales down for smaller catalogs and up for larger ones, with the scope adjusted accordingly.

The rebuild and SEO overhaul launched within six weeks; the reported results reflect the six months of campaign work that followed.

We'd have run the technical SEO audit before finalizing the checkout redesign — the two ended up informing each other more than we expected.

No — this is our deepest write-up, but the Portfolio page has a broader sample across other industries.