The new version of Google Merchant Center

Google Merchant Center has a new version that was released in June 2023. The new version has a number of new features and improvements, including:

• A new user interface that is more modern and user-friendly.
• New tools and reports that help merchants track their performance and optimize their product listings.
• Improved integration with other Google products, such as Google Ads and Google Analytics.
• Support for new product attributes, such as shipping cost and availability.

If you have a Merchant Center account, you can upgrade to the new version by following these steps:

1. Go to your Merchant Center account.
2. Click the Settings tab.
3. Click Account.
4. Under Version, select New version.
5. Click Save.

Once you have upgraded to the new version, you will see the new user interface and features. You can learn more about the new version of Merchant Center in the Google Merchant Center Help Center: https://support.google.com/merchants/?hl=en.

Here are some of the new features in the new version of Merchant Center:

• Automatic item updates: This feature allows Google to automatically update your product data based on information from your website. This can help you keep your product data accurate and up-to-date.
• Quick add and update: This feature allows you to add or update individual products without creating a new feed. This can be useful for making quick changes to your product listings.
• Local inventory ads: This feature allows you to show your products in local search results, such as Google Maps and the Google Shopping app.
• Product performance reports: These reports provide insights into how your products are performing in Google Shopping. This information can help you improve your product listings and increase your sales.

If you are interested in using the new version of Merchant Center, I recommend that you upgrade to the new version and explore the new features.