Body: This refers to the content of the web page itself. Search engines look at the words and phrases in the page to determine its relevance to the search query. They also look at the overall structure and quality of the content.
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Search Engine Results Page
Anchors: This refers to the links that point to the web page from other websites. Search engines consider the number and quality of these links when determining the page’s authority. A web page with many high-quality links from other websites is likely to be ranked higher than a page with few or no links.
User interactions: This refers to how users interact with the web page. Search engines look at things like click-through rates, time on page, and bounce rates to determine how users are engaging with the page. A web page that users are clicking on and spending time on is likely to be ranked higher than a page that users are quickly bouncing away from.
Google has not publicly released the exact details of its search ranking algorithm, but these three pillars are widely believed to be the most important factors. By focusing on creating high-quality content, earning backlinks from reputable websites, and providing a positive user experience, you can increase your chances of ranking high in Google search results.
In addition to these three pillars, there are a number of other factors that can affect a web page’s ranking. These include things like the page’s title tag, meta description, and keyword density. However, the three pillars are the most important factors to focus on if you want to improve your website’s search engine ranking.
The 3 Most Important Factors for Search Ranking
According to a recent study by Moz, the three most important factors for search ranking are:
Technical SEO: 24.71%
Off-page SEO: 17.55%
The study also found that the following factors are becoming increasingly important for search ranking:
User experience: 8.00%
These findings suggest that businesses should focus on creating high-quality content, optimizing their websites for technical SEO, and building backlinks from reputable websites. They should also make sure that their websites are mobile-friendly and provide a positive user experience.